Top Promotional Items for Your Trade Show and In-Person Events

Trade Show Staples That Will Turn Heads at Your Next Event

By LogoSportswear | Updated on August 24, 2023

We're not gonna lie - it can be tough to stand out in a trade show when you share the floor with other brands whose people are handing out the same items you have for giveaways. But it's not impossible to engage potential customers at a trade show or through your own booth.

You want to be remembered as the brand that gives away premium-looking and thoughtful custom merchandise. So, we created a list of quick solutions you can choose from and customize for your next head-turning marketing event.

Hats

They're often seen as optional parts of an ensemble but to some people, a hat is something they can't leave the house without, and for good reason. They do a decent job of completing an outfit, especially if they're part of the staff uniform. Hats also provide a layer of protection against the sun's UV rays and the rain, and it can act as barrier between your head and surfaces you might bump into. You can also use them throughout the year making the hat a timeless accessory and a perfect wearable souvenir. Don't forget to add your logo at the center of the hat for better brand exposure, or you can double-up your logo's visibility by adding a smaller one on the side of the hat.

Bestselling Custom Hats

Polos

Donning a polo shirt is an effortless way to upgrade a casual outfit or staff uniform as the collar adds a hint of formality and still looks approachable. These days, polo shirts come in varying fabrics to match the lifestyle and environment of the wearer. Among the most popular materials used in polo shirts are the classic polycotton knits that are great for everyday indoor casual wear and the pure polyester types which are lightweight, breathable, and have moisture-wicking properties. The latter is perfect for outdoor wear, whether it's for your team who will be wearing them or for giving away as freebies. Remember to personalize your polos by printing or embroidering your logo on either side of the chest area.

Bestselling Custom Polos

Dress Shirts

A trade show theme or venue may influence your team's attire and it's always great to have stylish options you can just slip into when the occasion calls for it. This is where dress shirts come in. Have your team suit up in classy long-sleeved shirts with your logo embroidered on them and give your staff an edge whether it's business as usual at your store or during product presentations to potential corporate partners. You can find wrinkle-resistant dress shirts at LogoSportswear, as well as stain-resistant ones which last long and are easy to launder.

Bestselling Dress Shirts

T-shirts

We believe there's a T-shirt for every occasion, and we have proof. LogoSportswear is a treasure trove of different types of T-shirts and there's something for everyone: we carry a wide range of styles, colors, and sizes for all the members of your crew. You can print your logo at the front and center of a T-shirt and wear it to your event, or you can put the custom T-shirts up as prizes to engage more attendees passing by your booth.

Bestselling Custom T-shirts

Sweaters

It's the season for layered clothing which means your event can be the perfect place for customers to score your branded merchandise, starting with sweaters. Amplify your brand's reach at the event by adding sweaters to your promotional team's uniform. It will make your crew look more pulled together, athletic even, while staying warm and cozy during your fall and winter activities. Your logo will also look great embroidered on one side of the sweater opposite the apparel brand's insignia.

Bestselling Custom Sweaters

Bags

Bags are a perfect carrot to dangle in front of your audience, so to speak, are bags. LogoSportswear carries a selection of bags - from backpacks and duffle bags to tote bags and shopping bags - that you can use as corporate giveaways or as loot bags at your event. Our backpacks from The North Face, Under Armour, and New Balance are ideal for university trade shows, while our reusable canvas bags will help event attendees pack all the freebies they gather as they go from one booth to another.

Bestselling Custom Bags

Jackets

Take your cue from the falling temperatures and beef up your team's outdoor gear and do a simple upgrade with custom jackets. The last quarter of the year is usually busy for workers across industries and your team could probably use a durable jacket that they can wear to work, to your outdoor events, and on business trips. A nice jacket is also hard to ignore so use this opportunity to advertise your brand by stitching your logo on the jacket with fancy embroidery.

Bestselling Custom Jackets

Mugs and Tumblers

We all love our reusable drinkware, it's practically a part of our emotional support system. They're good at keeping us hydrated and at helping us curb the consumption of single-use plastic. Mugs and tumblers are also still up there at the top of the most hardworking promotional products and there's a reason for their popularity - they're useful, they're giftable, and the price range between brands and features give your budget flexibility.

Bestselling Custom Mugs and Tumblers

Office Supplies and Stationery

A desk is never complete without essential supplies like notepads, pens, and memo pads. With customized stationery, you can add your company name and logo on notebook covers and pens and expand your reach to potential customers in small but thoughtful ways. If you're promoting at school-related events or holding creative workshops, consider sponsoring the attendees personalized journals so they can write about their experiences or use the notebooks for sketching.

Bestselling Custom Office Supplies and Stationery

Small Gadgets and Electronics

Our small devices help make our lives easier and us to enjoy it fuller. Be the brand that enriches people's everyday routine through premium gifts like Bluetooth speakers, earphones, and power banks. Equipping potential customers with gadgets they can use to stay connected to their peers can also mean better engagement for your brand as they associate your name with quality and reliability. You can also customize these devices to bear your logo and give them away as prizes to any games or fun activities you plan for your event.

Bestselling Custom Small Gadgets and Electronics

Skullcandy Jib Plus Bluetooth Earbuds

At LogoSportswear, you can customize any blank merchandise to a full-fledged ensemble so you can dress up your team in matching outfits with pieces from to-notch brands. Complete your booth and loot bags with handy and meaningful trinkets that your team and potential customers will find indispensable. Get in touch with us at 877-535-5646 and our expert sales support team would be happy to walk you through the entire shopping and customization process. Talk to you soon!

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